Always have the audience in your mind. Always be clear in your mind who you are presenting to. Ask yourself these 4 questions: 1. Are they people who lead or people who do? For leaders focus on the vision or where you want them to go, if they are doers then focus on how you will get them there. 2. Are they experts or laymen? If they are experts then you will need a fair bit of detail so that they will have confidence in your credibility, if laymen keep it simple. 3. Is the audience primarily analytical/technical? If yes, you will need data to make your case. If no, focus on a more emotional approach. 4. Is the audience friendly or hostile. If they are friendly, half the battle is won, if they are hostile, make sure you show them very early in the presentation you understand their point of view. In summary, Know WHO you are talking TO!
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