This blog is about persuasive business communications and is a channel for sharing my 15 years of experience in the private and public sector 'selling ideas' hence the blog title "The Idea Peddler". Everyone needs to sell ideas to be successful, be it a teacher teaching the concepts of photosynthesis or an entreprenuer making a pitch to investors. Most of the posts will be short tips on presentation skills and general business communications but some will be longer and more in depth.
Wednesday, 28 March 2012
Have a story to tell
Our brains are wired to tell and listen to stories. Take advantage of this fact when you are presenting. Nobody wants to listen to you reciting slide after slide of facts and figures, craft a story around wha...t you want say. Make it entertaining like a movie. Introduce the characters ( the background), bring in some conflict ( the issue or problem to be highlighted), introduce the villain ( the root causes of the issue or problem), now show the hero ( your proposed solution) that will resolve the conflict and create a happy ending ( the expected result of your solution). Remember, make it entertaining for your audience and have fun doing it.
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